tag:blogger.com,1999:blog-50947065163265477052024-03-19T14:24:36.204-07:00Plain English Proofing“Good writing is true writing.” ~ Ernest HemingwayUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5094706516326547705.post-29865023548564162772017-08-01T04:10:00.000-07:002017-08-01T04:23:26.748-07:00<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Why Plain English?</b>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We communicate, therefore we are.<br />
It is true to say that language evolved so that we might understand one another better. It would be even truer to say that <a href="http://www.sciencemag.org/news/2015/01/human-language-may-have-evolved-help-our-ancestors-make-tools">we only evolved because we learned to make ourselves clear</a>.<br />
The whole point of communication is mutual understanding. That is why Plain English is <b>the single most important tool in delivering your message</b> to the maximum number of people.</span></blockquote>
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<b>The Benefits of Plain English</b>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">There are several benefits to Plain English: <blockquote>Your message is understood quicker. <br />
More people can understand your message. <br />
Less time is spent correcting misunderstandings and issuing explanations.<br /></blockquote>
Ultimately, the use of Plain English saves you time, effort and money.</span></blockquote>
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<b>The Consequences of Jargon, Verbosity and Legalese</b>
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Oddly, many public bodies and corporate entities persist in using language that can be difficult to understand. There are a number of consequences:<br />
<blockquote>Your message is misunderstood or goes unread.<br />
The reader believes the author doesn’t understand the subject.<br />
The reader believes the author is deliberately obscuring the message.</blockquote></blockquote>
<b>Avoid the Pitfalls</b>
<blockquote>
Whether you need to translate complex information into easily understandable English, or turn jargon and gobbledygook into language everyone can understand, I can help. For a fast turnaround at competitive rates, contact Declan Burke at <a href="mailto://THE-EMAIL-YOU-WANT-TO-USE">dbrodb[at]gmail.com</a></blockquote>
</span>Unknownnoreply@blogger.com